{"id":1869,"date":"2018-06-14T15:59:14","date_gmt":"2018-06-14T20:59:14","guid":{"rendered":"http:\/\/dev-mhisolutionsmag.officialdirectory.com\/?p=1869"},"modified":"2018-09-13T11:50:23","modified_gmt":"2018-09-13T16:50:23","slug":"innovations-in-last-mile-delivery","status":"publish","type":"post","link":"https:\/\/www.mhisolutionsmag.com\/index.php\/2018\/06\/14\/innovations-in-last-mile-delivery\/","title":{"rendered":"Innovations in Last Mile Delivery"},"content":{"rendered":"<p><strong><a href=\"http:\/\/dev-mhisolutionsmag.officialdirectory.com\/wp-content\/uploads\/2018\/06\/Last-Mile-400x250p.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1823\" src=\"http:\/\/dev-mhisolutionsmag.officialdirectory.com\/wp-content\/uploads\/2018\/06\/Last-Mile-400x250p-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2018\/06\/Last-Mile-400x250p-300x188.jpg 300w, https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2018\/06\/Last-Mile-400x250p.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Definition of Last Mile Is Changing and So Are the Solutions and Options<\/strong><\/p>\n<p><em>* By Sandy Smith<\/em><em> * <\/em><\/p>\n<p>If there was any doubt just how important the last mile was throughout the supply chain, consider this cautionary note from the 2018 MHI Annual Industry Report:<\/p>\n<p>\u201cAn inability to solve the riddle of the last mile has driven many promising companies out of business,\u201d the report\u2019s authors write.<\/p>\n<p>It\u2019s clear to see why. \u201cLook at where distributors were 15 years ago, with one big distribution center and customers ordering every two or three weeks,\u201d said Bill Denbigh, director of logistics business development for MHI member Tecsys. \u201cFast forward to today. They actually are getting the same value of customers, but now, are getting an order a day. The order hasn\u2019t gone up, but size has gone down. Transportation costs have gone up almost exponentially.\u201d<\/p>\n<p>Perhaps \u201criddle\u201d is too simple for the heightened pressure that today\u2019s last mile brings. It might be more akin to a Winston Churchill phrase: \u201cA riddle wrapped in a mystery inside an enigma.\u201d<\/p>\n<p>That\u2019s because the very definition of \u201clast mile\u201d is changing, says David Schwebel, senior director of business development at MHI member Swisslog Warehouse &amp; Distribution Solutions. \u201cThere is the perception that last mile still means that I open up my front door and the package should be sitting there, or I order something and have to go pick it up for in-store delivery.\u201d<\/p>\n<p>Rather, he sees last mile as encompassing the physical, digital and cultural. Physical means that the package is in the hands of consumer \u201cwhether someone in the brown suit shows up and delivers it, or Walmart incentives me with a five percent off because I\u2019m willing to pick it up in store. It is enticing the consumer to be part of the supply chain.\u201d<\/p>\n<p>Digital can mean anything from an Amazon delivery person snapping a photo of the actual package sitting on the consumer\u2019s doorstep, or the enticements to wait for a longer delivery time.<\/p>\n<p>But the most interesting shift is happening on the cultural side, he said. \u201cWe\u2019ve been teaching consumers that you get your package in five days, back in the 1990s. Yet by the 2000s, Amazon declared, \u2018Speed matters because speed is what we want to teach the consumer to accept.\u2019\u201d<\/p>\n<p><a href=\"https:\/\/www.mhisolutions-digital.com\/mhiq\/volume_6__issue_3\/MobilePagedArticle.action?articleId=1402718&amp;app=false#articleId1402718\"><strong>Read More\u2026.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Definition of Last Mile Is Changing and So Are the Solutions and Options * By Sandy Smith * If there was any doubt just how important the last mile was throughout the supply chain, consider this cautionary note from the 2018 MHI Annual Industry Report: \u201cAn inability to solve the riddle of the last &#8230;<\/p>\n","protected":false},"author":46,"featured_media":1823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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