{"id":2390,"date":"2019-12-16T15:32:53","date_gmt":"2019-12-16T21:32:53","guid":{"rendered":"http:\/\/dev-mhisolutionsmag.officialdirectory.com\/?p=2390"},"modified":"2020-02-28T09:29:05","modified_gmt":"2020-02-28T15:29:05","slug":"freight-goes-digital","status":"publish","type":"post","link":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/","title":{"rendered":"Freight Goes Digital"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Fresh industry faces and sophisticated new tools are making automation a crucial piece of the freight brokerage field.<\/strong><\/p>\n

* By Tom Gresham *<\/em><\/p>\n

Spurred on by innovative new industry players and the increasingly ambitious investments in technology by the field\u2019s more traditional companies, freight brokerages have taken a major step toward more fully embracing the digital in their processes, leading to rapid changes in the way goods are moved throughout the country. Mark Ford, chief operating officer for MHI member BlueGrace Logistics said those freight brokers who so far have been hesitant to embrace the industry\u2019s digital evolution now face a steep climb to catch up with the competition.<\/p>\n

\u201cI think if you haven\u2019t really started the process yet, you\u2019re probably already too late to the party,\u201d Ford said.<\/p>\n

In recent years, digital freight brokerages such as Uber Freight, Transfix and Convoy have entered the field and made inroads, bringing with them an on-demand, automated approach to linking carriers with shipping loads through mobile apps, while more traditional brokers themselves have adopted a range of tech tools designed to maximize efficiency and take advantage of the new capabilities that sophisticated technology supplies. Change to the industry has come swiftly.<\/p>\n

Jeff Hopper, chief marketing officer for DAT Solutions said freight companies have simple reasons for adopting more digital tools, even if companies vary in how they go about implementing those tools\u2014and the extent to which they integrate them.<\/p>\n

\u201cIt\u2019s about having the right truck in the right place at the right time with the right load and the right price to move it,\u201d Hopper said. \u201cAll at ultra-fast speed and efficiency. That\u2019s what we\u2019re all working toward.\u201d<\/p>\n

Many of the newer players that have entered the freight field with a digital approach have been vocal about their belief that the industry has lagged behind others in adopting digital technology, leading to waste and inefficiency. Drew McElroy, founder and CEO of Transfix, said the freight industry has long run on \u201cantiquated methods, such as email, phone calls and manual logging.\u201d<\/p>\n

\u201cOnce digital freight technology broke the surface, there was inevitably some initial pushback and reluctance, as is the case with any deviation from the traditional way of doing things,\u201d McElroy said. \u201cNow, however, I think there\u2019s been a change in perception. As an industry we have seen just how beneficial these tools have been to improving current processes and overall operations, so as a shipper or carrier I think it would be difficult not to be optimistic about what these tools may mean for the freight space moving forward. Even more so, I think whether companies are enthusiastic about this change or not, the future is growing increasingly digital, which means that making these integrations will be key to staying ahead of the competition.\u201d<\/p>\n

Read more…<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fresh industry faces and sophisticated new tools are making automation a crucial piece of the freight brokerage field. * By Tom Gresham * Spurred on by innovative new industry players and the increasingly ambitious investments in technology by the field\u2019s more traditional companies, freight brokerages have taken a major step toward more fully embracing the …<\/p>\n","protected":false},"author":46,"featured_media":2391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,15,13,873],"tags":[648,643,649,645,646,652,651,644,642,647,650],"class_list":["post-2390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-global-trends","category-technology","category-transportation","tag-arpan-sin-ha","tag-bluegrace-logistics","tag-convoy","tag-dat-solutions","tag-drew-mcelroy","tag-freight-brokerage","tag-freight-capacity","tag-jeff-hopper","tag-mark-ford","tag-transfix","tag-uber-freight"],"yoast_head":"\nFreight Goes Digital - MHI Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freight Goes Digital - MHI Solutions\" \/>\n<meta property=\"og:description\" content=\"Fresh industry faces and sophisticated new tools are making automation a crucial piece of the freight brokerage field. * By Tom Gresham * Spurred on by innovative new industry players and the increasingly ambitious investments in technology by the field\u2019s more traditional companies, freight brokerages have taken a major step toward more fully embracing the ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"MHI Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T21:32:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-28T15:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melinda Runkle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melinda Runkle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/\",\"url\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/\",\"name\":\"Freight Goes Digital - MHI Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.mhisolutionsmag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg\",\"datePublished\":\"2019-12-16T21:32:53+00:00\",\"dateModified\":\"2020-02-28T15:29:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/75c7b64e8c837441fbd28bb800c1252c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage\",\"url\":\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg\",\"contentUrl\":\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg\",\"width\":1500,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mhisolutionsmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Freight Goes Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/#website\",\"url\":\"https:\/\/www.mhisolutionsmag.com\/\",\"name\":\"MHI Solutions\",\"description\":\"Improving Supply Chain Performance\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mhisolutionsmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/75c7b64e8c837441fbd28bb800c1252c\",\"name\":\"Melinda Runkle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92959c758b90d2ef7150661fcf30fefe1962b390dd4d94d9cf21ec6ca8e79af7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92959c758b90d2ef7150661fcf30fefe1962b390dd4d94d9cf21ec6ca8e79af7?s=96&d=mm&r=g\",\"caption\":\"Melinda Runkle\"},\"url\":\"https:\/\/www.mhisolutionsmag.com\/index.php\/author\/mrunkle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Freight Goes Digital - MHI Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/","og_locale":"en_US","og_type":"article","og_title":"Freight Goes Digital - MHI Solutions","og_description":"Fresh industry faces and sophisticated new tools are making automation a crucial piece of the freight brokerage field. * By Tom Gresham * Spurred on by innovative new industry players and the increasingly ambitious investments in technology by the field\u2019s more traditional companies, freight brokerages have taken a major step toward more fully embracing the ...","og_url":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/","og_site_name":"MHI Solutions","article_published_time":"2019-12-16T21:32:53+00:00","article_modified_time":"2020-02-28T15:29:05+00:00","og_image":[{"width":1500,"height":1152,"url":"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg","type":"image\/jpeg"}],"author":"Melinda Runkle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melinda Runkle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/","url":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/","name":"Freight Goes Digital - MHI Solutions","isPartOf":{"@id":"https:\/\/www.mhisolutionsmag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg","datePublished":"2019-12-16T21:32:53+00:00","dateModified":"2020-02-28T15:29:05+00:00","author":{"@id":"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/75c7b64e8c837441fbd28bb800c1252c"},"breadcrumb":{"@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#primaryimage","url":"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg","contentUrl":"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2019\/12\/pg18-Freight-Digital-iStock-135897937.jpg","width":1500,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.mhisolutionsmag.com\/index.php\/2019\/12\/16\/freight-goes-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mhisolutionsmag.com\/"},{"@type":"ListItem","position":2,"name":"Freight Goes Digital"}]},{"@type":"WebSite","@id":"https:\/\/www.mhisolutionsmag.com\/#website","url":"https:\/\/www.mhisolutionsmag.com\/","name":"MHI Solutions","description":"Improving Supply Chain Performance","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mhisolutionsmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/75c7b64e8c837441fbd28bb800c1252c","name":"Melinda Runkle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mhisolutionsmag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92959c758b90d2ef7150661fcf30fefe1962b390dd4d94d9cf21ec6ca8e79af7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92959c758b90d2ef7150661fcf30fefe1962b390dd4d94d9cf21ec6ca8e79af7?s=96&d=mm&r=g","caption":"Melinda Runkle"},"url":"https:\/\/www.mhisolutionsmag.com\/index.php\/author\/mrunkle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/posts\/2390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/comments?post=2390"}],"version-history":[{"count":0,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/posts\/2390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/media\/2391"}],"wp:attachment":[{"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/media?parent=2390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/categories?post=2390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mhisolutionsmag.com\/index.php\/wp-json\/wp\/v2\/tags?post=2390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}