{"id":3591,"date":"2021-06-24T10:15:06","date_gmt":"2021-06-24T15:15:06","guid":{"rendered":"https:\/\/www.mhisolutionsmag.com\/?p=3591"},"modified":"2022-03-22T11:40:40","modified_gmt":"2022-03-22T16:40:40","slug":"e-commerce-surge-driving-faster-adoption-of-digital-supply-chain-networks","status":"publish","type":"post","link":"https:\/\/www.mhisolutionsmag.com\/index.php\/2021\/06\/24\/e-commerce-surge-driving-faster-adoption-of-digital-supply-chain-networks\/","title":{"rendered":"E-commerce Surge Driving Faster Adoption of Digital Supply Chain Networks"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2021\/06\/Ecommerce_600x400p.jpg\" alt=\"\" class=\"wp-image-3592\" srcset=\"https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2021\/06\/Ecommerce_600x400p.jpg 600w, https:\/\/www.mhisolutionsmag.com\/wp-content\/uploads\/2021\/06\/Ecommerce_600x400p-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Following e-commerce\u2019s 32.4% growth surge in 2020, businesses are realizing a digital supply chain is essential to their future success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>By Mary Lou Jay<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-pandemic, retailers and their supply chain partners were preparing for moderate, steady increases in online sales volumes every year. Those projections were blown away in 2020, as e-commerce experienced a 32.4% growth surge. As businesses struggled to handle an unprecedented influx of online orders, it became clear why a digital supply chain is essential to their future success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA lot of supply chains were never designed for very quick turnaround of consumer orders. They\u2019ve had to adapt quickly, which in turn is requiring terrific visibility all the way through the supply chain,\u201d said Colman Roche, vice president of e-commerce and retail sales at MHI Member Swisslog Logistics Automation. Tracking everything from the point of supply to the point of delivery to the customer requires digitalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re able to kind of reach customers at a whole different level than we would previously, where we can connect with them, understand personal preferences, how they shop. Pair that with increased expectations on high service levels, the ability to take reactive information and be more proactive, and becoming digital is increasingly more important,\u201d said Kevin Mahoney, a senior manager for Deloitte Consulting\u2019s Retail and Consumer Products line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push for a digitalized supply chain is coming from the top. Gartner\u2019s 2021 survey of company CEOs found that growth and digitalization were their top two priorities. \u201cWhat the CEOs have in mind when they deal with digitalization is supporting growth. It\u2019s really about e-commerce and customer interactions, which are two different things but still connected with supporting growth,\u201d said Pierfrancesco Manenti, VP analyst at Gartner. \u201cIf you launch an e-commerce initiative, and the supply chain is not ready to deliver in a different way, you are not going to maintain the customer experience they expect. Therefore, you won\u2019t get growth from e-commerce, you will have a disaster from e-commerce.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the past, concerns about the ROI on the software systems and automation required for digital supply chains have slowed adoption, but now cost isn\u2019t as big a factor. \u201cYou can\u2019t demonstrate ROI, because it\u2019s not about savings versus costs, it\u2019s about growth versus costs,\u201d said Manenti. \u201cCompanies that don\u2019t go in this direction are not going to have the same opportunities for growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.mhisolutions-digital.com\/mhiq\/0321_volume_9__issue_3\/MobilePagedReplica.action?pm=2&amp;folio=40#pg40\">Read More\u2026<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following e-commerce\u2019s 32.4% growth surge in 2020, businesses are realizing a digital supply chain is essential to their future success.<\/p>\n","protected":false},"author":46,"featured_media":3592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,15,10,13],"tags":[1897,129,409,50,2517,413,2516,718,124,2515,1257,2512,546,345,442,1902,1907,2513,466,1287,1898,723,2514],"class_list":["post-3591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-global-trends","category-industry-trends","category-technology","tag-colman-roche","tag-deloitte","tag-deloitte-consulting","tag-dematic","tag-digital-roadmap","tag-digital-supply-chain","tag-digitalized-supply-chain","tag-ecommerce","tag-gartner","tag-hybrid-shopping","tag-jim-tompkins","tag-kevin-mahoney","tag-kevin-reader","tag-knapp","tag-mhi-solutions","tag-mhi-solutions-magazine","tag-mhisolutionsmag","tag-pierfrancesco-manenti","tag-supply-chain","tag-swisslog","tag-swisslog-logistics-automation","tag-tompkins-international","tag-yulia-chiaburu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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