Tag Archives: omnichannel

Omnichannel Services

Higher Education A logistical challenge for retailers and a business opportunity for the material handling industry BY JENNIFER PAZOUR AND JOYJIT BHOWMICK, RESEARCHERS, RENSSELAER POLYTECHNIC INSTITUTE In 2020, about 40% of Americans tried an online grocery service, resulting in a year-over-year increase of 193%.1 While not all these customers kept shopping this way, many people did. Consequently, omnichannel services, such ...

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Industry Focus: Retail

Defining and Embracing Unified Commerce * By Sandy Smith * Those who have been in the retail industry for any length of time no doubt remember the transition from single channel to multichannel, so retailers could sell via the internet. Multichannel gave way to omnichannel, which promised a seamless experience no matter how the shopper encountered the retailer. Enter unified ...

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