By The Numbers
BLUE PLANET STUDIO/SHUTTERSTOCK.COM
It’s an increasingly common refrain: 83% of supply chain practitioners surveyed by Gartner say they’re being asked to improve customer experience as part of their organization’s digital business strategy. The most common priority is developing a customer-centric culture.
According to the Gartner for Supply Chain Report “Four Steps to Becoming a Customer-Centric Supply Chain,” the 2021 Gartner Sustaining a Customer-Centric Digital Supply Chain Ecosystem Survey found that a variety of positive outcomes are expected from investments in customer experience (CX). When asked to select the top three, the respondents chose the following:
TIME FOR AN OVERHAUL?
In late 2022, HSBC Holdings plc teamed up with research firm Toluna to poll 2,170 CEOs and CFOs at global mid-market enterprises. More than half (54%) of the respondents to the Business Balancing Act study said they’d prioritize investment in customer experience over the coming 12 months. So how does the supply chain fit in?